Hip-hop superstar Russell “Russ” Vitale announced the premiere of a new cannabis brand. Russ developed CHOMP in partnership with Wonderbrett, the highly-regarded West Coast weed producer.
The brand name was inspired by Russ’s latest EP. Investigating the cannabis industry, he came across Brett Feldman and Cameron Damwijk. These renowned master cultivators andpheno hunters are the masterminds behind the global sensation Wonderbrett.
The trip came together to design a premium smoke experience for music creators. Russ said about the partnership, “I’ve been interested in getting into the cannabis industry for a while and Wonderbrett was the perfect partner to enter that space with. Their taste level is super high and Brett is a genius. As far as the product itself I just wanted to create something organic that was true to me. I’m not a heavy smoker who’s just gonna sit around and smoke all day but often times in the studio I enjoy experiencing an alternative yet still tuned in perspective, so keeping a joint of something productive nearby comes in handy...I might as well control what’s in the joint so that’s what I’ve done here with Wonderbrett.”
Wonderbrett’s Damwijk spoke of CHOMP genetics, “We took our signature approach to creating a new genetic with Russ. First, we chose a male from our OZK stable and crossed it into a Cookies & Cream female. Then from the seeds produced from that cross, we propagated 20 seedlings. We then dove into a rigorous sampling process, and from those 20 plants we selected the two best phenos that stood out the most: the #4 and the #8. Russ had to make the final decision on which pheno would ultimately become CHOMP and he chose #4, which is the pheno that Brett and I would have selected as well. The result is a great introductory high that really serves to enlighten and inspire artists to create. It doesn’t give you a couch lock effect.”
CHOMP is a strain engineered from a complex terpene profile. This facilitates a high level of artistic inspiration. The flavor is a cross complemented by Wonderbrett’s OZK strain, Zkittlez. Combining that sweet taste with the company’s doughy and rich Cookies & Cream products produce unique aromas. There are also notes of subtle citrus candy and gas meshed with cinnamon, chocolate, and mint. The co-founders at Wonderbrett are thankful for the input supplied by Russ.
He “has a great vibe, spirit, and is an independent self-made artist, which is something we gravitate toward and respect,” said Feldman. “Too many artists just want to slap their name on a strain and get it out there. Not us. Russ dove into a year-long process, ultimately creating a fire new strain that lights up the studio.”
Find CHOMP at STIIIZY DTLA with more stores added daily. Wonderbrett’s soon-to-open flagship dispensary in the Fairfax Shopping District on North La Brea will also carry the brand.
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